Storytelling Structures






Skill Level

45 min.




Course Overview

Welcome to Storytelling Structures. In this course, we’ll discuss The Hero’s Journey and share why it can be a powerful tool for your marketing efforts. The Hero’s Journey is a story structure first coined by Jospeh Campbell. It’s a structure that relates to all people across all cultures, and it it can be applied to your ministry marketing to engage donors and inspire action in support of your cause. We’ll walk through how the structure can be applied to your content strategies. 

Completing this course will help you:

  • Learn about the history of storytelling.
  • Learn about The Hero's Journey story structure.
  • Gain insight into how The Hero's Journey can be applied to your ministry storytelling and marketing efforts..
  • Develop storytelling and content structures for donor communication at scale.

Who is the course for?

This course is designed for ministry leaders and marketing directors looking to take their ministry marketing strategies to the next level. The principles you’ll learn in this course are used extensively in the commercial marketing sector, and it’s time the Church and Christian ministries started using this storytelling structure to their advantage. 

Play Video

Learning Path

From 6:30 – 9:25 I discuss technique for mobile device photography.

From 9:26 – 27:50 I discuss the basic concepts and principles of composition and the rule of thirds. 

From 27:52 – 38:05 I discuss the principles of focus, focus in relation to sharp images and how to use focus to create depth in an image. 

From 38:06 – 51:30 I discuss exposure within the context of mobile device photography and basic light principles. 

From 51:32 – 59:20 I discuss perspective, as in the various ways to position your camera relative to your subject, and position, as in the various ways to position your body to get the best perspective. 

From 59:22 – 1:01:35 I discuss the process of developing your photography skills. I also share a single homework assignment for future conversations. 

Schedule Live Training

As a part of this course we are offering live consultation via Zoom. You can choose to take the course live with our instructors OR schedule a live critique of your images. 

What people are saying

More Courses

You might also be interested in these courses

Video 101

Learn the Basics of Videography

Learn the basics of video for better storytelling in the field.

Video 101

1 Lesson: 1 Hour
Coming Soon

Copywriting 101

Learn the Basics of Copywriting

Learn the basics of copywriting and story structures so you can develop an outline and template for the stories you send back to ministry headquarters.

Copywriting 101

1 lesson - 1 hour
Coming Soon