Story-driven Messaging






Skill Level

45 min.




Course Overview

Welcome to Story-Driven Messaging. The words you use to market your ministry and communicate to your audience are incredibly important, but oftentimes we want to focus our messages on data and statistics. Data and statistics don’t make us feel anything, but stories have the power to make us feel. Stories have the power to emotionally engage an audience with far greater effectiveness than data and statistics. In this course, we’ll walk you through our story-centric messaging strategy and help you communicate clearly with your audience. Like much of our content, the tools we’ll teach in this course are rooted in The Hero’s Journey, a timeless storytelling structure that relates to all people across all cultures. 

Completing this course will help you:

  • Develop messaging structures that are rooted in story, rather than data and stats.
  • Establish messaging rooted inyour ministry WHY, rather than starting with WHAT you do.
  • Develop a clear direction for your staff, volunteers, and donors so they know exactly where you're headed.
  • Build a brand that your audience is emotionally engaged with, loyal to, and advocates for on your behalf.

Who is the course for?

This course is designed for ministry leaders and marketing directors looking to simplify their messaging and marketing communications, rather than content that uselessly sits in an employee handbook. The principles you’ll learn in this course are used extensively in the corporate sector, and it’s time the Church and Christian ministries across the globe started using these principles to their advantage. This course is designed to work in conjunction with Purpose-Driven Strategy.

Play Video

Learning Path

From 6:30 – 9:25 I discuss technique for mobile device photography.

From 9:26 – 27:50 I discuss the basic concepts and principles of composition and the rule of thirds. 

From 27:52 – 38:05 I discuss the principles of focus, focus in relation to sharp images and how to use focus to create depth in an image. 

From 38:06 – 51:30 I discuss exposure within the context of mobile device photography and basic light principles. 

From 51:32 – 59:20 I discuss perspective, as in the various ways to position your camera relative to your subject, and position, as in the various ways to position your body to get the best perspective. 

From 59:22 – 1:01:35 I discuss the process of developing your photography skills. I also share a single homework assignment for future conversations. 

Schedule Live Training

As a part of this course we are offering live consultation via Zoom. You can choose to take the course live with our instructors OR schedule a live critique of your images. 

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