Purpose-driven strategy






Skill Level

45 min.




Course Overview

Welcome to Purpose-Driven Strategy. Every organization needs a clearly defined vision for the direction the ministry is headed. The problem is that traditional corporate manifestos (Vision, Mission, Value Propositions and Core Values) are often lengthy, confusing, and rarely easily recalled by staff, volunteers or donors. And that’s exactly what is needed, easy recollection of the mission at hand. In this course, we’ll discuss ministry guiding principles that are rooted in the emotionally engaging story structure of The Hero’s Journey, and we’ll show how you can provide clear direction for your organization and audience using this time tested story structure.

Completing this course will help you:

  • Bring clarity and purpose to your guiding principles.
  • Establish messaging that starts at the heart of your organization, rather than one that starts with your strategies.
  • Develop a clear direction for your staff, volunteers, and donors so they know exactly where you're headed.
  • Build a brand that your audience is emotionally engaged with, loyal to, and advocates for on your behalf.

Who is the course for?

This course is designed for ministry leaders and marketing directors looking to simplify their guiding principles and create a strategy that is actionable, rather than one that uselessly sits in an employee handbook. The principles you’ll learn in this course are used extensively in the commercial marketing sector, and it’s time the Church and Christian ministries across the globe started using these principles to their advantage. 

Play Video

Learning Path

From 6:30 – 9:25 I discuss technique for mobile device photography.

From 9:26 – 27:50 I discuss the basic concepts and principles of composition and the rule of thirds. 

From 27:52 – 38:05 I discuss the principles of focus, focus in relation to sharp images and how to use focus to create depth in an image. 

From 38:06 – 51:30 I discuss exposure within the context of mobile device photography and basic light principles. 

From 51:32 – 59:20 I discuss perspective, as in the various ways to position your camera relative to your subject, and position, as in the various ways to position your body to get the best perspective. 

From 59:22 – 1:01:35 I discuss the process of developing your photography skills. I also share a single homework assignment for future conversations. 

Schedule Live Training

As a part of this course we are offering live consultation via Zoom. You can choose to take the course live with our instructors OR schedule a live critique of your images. 

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