Community. We were created to live in community. Community is how we grow as individuals and as believers. It’s the primary way Christ has chosen to sanctify us. We’re excited to officially launch YouChoose.Community. YouChoose is an online community where people can come to have a laugh, learn about Jesus Christ, learn about making disciples, and ultimately learn how to start “simple churches.” You can learn more about what a simple church is at 612planting.com, but ultimately it’s taking church planting back to it’s Acts 29 roots. The goal of YouChoose is to make disciples who make disciples, who eventually start their own simple churches. The ministry is designed for anyone interested in making disciples, but it’s a particularly significant model for those who might be disenfranchised by the church, or for communities that simply can’t afford to cover the salary of a full time pastor. The premise of the ministry can be boiled down to the tagline, “YouChoose when, where, how, and with whom you do community.” Our goal was to create a brand identity that represented this phrase well, and a website experience that would keep the audience coming back for more.
The video content for this ministry is going to be everything. Barry Smith, the Founder and President of YouChoose, will be the primary personality and face of YouChoose. In order for this ministry to be successful we knew we needed to create a YouTube personality, as that will be the primary driver for bringing the audience back for more time and again. We’re so excited to launch this new and exciting ministry and we’re excited to see what God does through the simple churches that come out of this effort.
See it in use: www.youchoose.community
Messaging, Conceptualization, Logo Design, Color Palette, Typography, Brand Guidelines
Web Design, Web Development
Concept, Production, Execution
The YouChoose mark is made up of two primary shapes, the location pin and dots. The dots of the mark in a semi-circle represent the top of heads of people in community. The off-color dot can represent a leader of that community, or an outside being invited into community. This representation of community with the dots is then depicted in the shape of a location pin. The location pin is a visual representation of the tagline, "YouChoose when, where, how, and with whom you do community." All of these visual elements are wrapped up in a mark that is simple and easy to remember. The font we chose, Proxima Nova Soft, has rounded ends that match well with the circular elements of the mark.
YouChoose is going to be a video content generating machine, not dissimilar from YouTube. We set out to create a website that had similarities to the familiarity of YouTube, yet distinctly YouChoose. We wanted to create a site that was balanced in both form and function, beautiful yet practical and easy to use. We live in a day and age where content is consumed with the scroll of a thumb, so we designed the site with that in mind. The YouChoose audience will be pulled in, discipled, and sent out with this website as the driving force behind everything YouChoose does as a ministry. We're excited to see how YouChoose uses this new and exciting tool.
Videography is going to be the content that drives this ministry. YouChoose is essentially on online church that uses quick, quippy, sarcastic, and fun short videos to draw in the audience. Once the audience is drawn in with these "YouChoose Shorts," YouChoose then has longer videos to help explain, teach, and disciple the audience to further action. The social platform YouChoose will focus on is YouTube, and we wanted to stay true to the context of that social platform and create a "YouTube personality" feel to the videos. This would never have worked without the right personality, but luckily Barry can play the role perfectly. We're excited to see how he shares the gospel and makes disciples with an online platform. Here are some of the early "YouChoose Shorts" examples.