Alternatives Pregnancy Center (APC) is an established pregnancy resource center in the Sacramento region. Their brand had some established recognition because of the amazing work that they do, but it was in need of a facelift. We made some small adjustments to their visual brand identity that has helped communicate who they are, but our biggest focus was the APC web presence. Reliant Creative completely rebuilt the APC website, creating a presence that is clean, user friendly, and effective at communicating their story. We also created and launched a new ad campaign for 2016 that is cohesive with their new brand identity and points their target market to their new website. “Within one week of going live with the new website the clinic doubled its clientele.” We can’t take the credit for that spike in traffic. It’s simply God who is working in amazing ways to rescue women and unborn children out of an unspeakable reality, but this success speaks directly to the importance of a well established web presence.
See it in use: www.alternativespc.org
Logo Design, Typography, Color Palette
Design and Development
APC Staff Portraits
Print Design and Execution
Business Cards, Postcards, Rack Cards, Annual Report