Brittany Baker Intro

Brittany Baker from IJM – Mass Fundraising and Donor Journey Strategies

Brittany Baker from IJM – Mass Fundraising and Donor Journey Strategies

00:00 / 51:06

This week on The Ministry Growth Show we speak with Brittany Baker, the Regional Director of Marketing for International Justice Mission, or IJM. IJM has one of the most well-crafted purpose statements we have ever seen, “End Slavery In Our Lifetime,” and they are doing some really amazing work to execute on that purpose.  We are really excited to share this conversation as IJM is one of the most well-respected organizations in the non-profit world when it comes to marketing and storytelling. In this episode, Brittany shares some of the current strategies IJM is using in their mass fundraising and donor journey strategies (if we were using commercial marketing language I would call that customer sales funnels), and she generously goes into some pretty granular detail on the topics we discuss. Enjoy!

Follow along with IJM and subscribe to their email list to learn from one of the most successful marketing organizations in the world.


Subscribe here:

Share this Episode

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Listen to More Episodes

Let's tell powerful stories of how God's working through your ministry.

Don’t lose out on donor investment because your stories aren’t being told effectively. Let us help you become the guide and mentor your donors need to be the hero’s for your cause.