This week on The Ministry Growth Show we speak with Brittany Baker, the Regional Director of Marketing for International Justice Mission, or IJM. IJM has one of the most well-crafted purpose statements we have ever seen, “End Slavery In Our Lifetime,” and they are doing some really amazing work to execute on that purpose. We are really excited to share this conversation as IJM is one of the most well-respected organizations in the non-profit world when it comes to marketing and storytelling. In this episode, Brittany shares some of the current strategies IJM is using in their mass fundraising and donor journey strategies (if we were using commercial marketing language I would call that customer sales funnels), and she generously goes into some pretty granular detail on the topics we discuss. Enjoy!
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