color

Ministry Branding – Color Palette – Part 6

Brand Color

Ministry Branding – Color Palette

In today’s article we are going to talk about the importance of color in your ministry branding. Color is often times an underrated element in any brand development process. At Reliant, we most often see colors chosen based on personal preference, but color can have a much more significant affect on consumer behavior if we put thought based on research into our color decisions. We know that colors have a psychological affect on people, and as ministries trying to grow and make the largest Kingdom impact that we can, we believe it’s wise that you use color to your ministries advantage in your brand development and marketing. Now, this post is not going to go into detail on the psychology of color. There are plenty of resources on color theory, simply search “color theory” on Google and you’ll get more information than you could ever consumer. Today I simply want to share the importance of color, and the importance of choosing the right colors in your ministry brand development process.

Color Consistency

Your ministry will never be able to lay claim to any color or set of colors exclusively, but you can consistently associate your brand with a color or colors. In fact, color is often times the one thing that remains when companies and ministries go through a re-brand. The logo mark and typography choices might change or update every 2-5 years, but often times color associations with a particular brand are so entrenched in consumer minds that to change color palette would be detrimental to the brand. Can you imagine Coca Cola changing the color associated with that brand… red, to something like yellow or even a slight change on the color wheel to orange? That would harm the association people have with the Coca Cola brand. There has to be consistency in your brand color choice and usage. If you’ll recall, at the base level brands are made up of words and visuals. Color is an incredibly important piece to the visual aspects of your brand. Our minds remember and associate things with color before they make associations with shape. So, creating an association to a color or colors in your brand will play an important role in helping your supporters remember your ministry brand.

Creating Brand Experience with Color

Let’s look at a few examples of color associations in successful brands. UPS has a strong association with the color brown. The Livestrong brand and McDonald’s both have strong associations with the color yellow. When I say Facebook, the color that instantly comes to mind is blue, right? John Deere, Starbuck’s, and Spotify all have one common color association, green. Again, I’m not going to go into the why these brands chose to associate themselves with these colors from a psychological perspective, the important thing is that they all use the colors they’ve associated with themselves on a consistent basis. This ultimately makes is easier for their target audiences to remember their brands. It is crucial that when we use the colors we associate our ministry brands with that we do so in a consistent manner. Last week I posted an article about logo marks, and at the end of that article I spoke about the importance of brand experience. Consumers or supporters do not purchase or donate because you have a great logo or because you’ve used the right colors. They will choose your ministry, and they will keep choosing to invest in your ministry because of the experience they have with your brand. Consistency in our color usage will allow us to create a brand experience for our target audience that is comfortable and recognizable. As humans, we tend to not like change. We enjoy comfort. We enjoy things that we recognize and know closely. A correct and consistent use of color will help create a brand experience that is recognizable, comfortable and easy to remember. Focus on creating a great brand experience for your supporters, and use a consistent use of color in your brand as a tool to that end.

The Psychology of Color

If you’d like to learn more about the psychology of color, HERE is a great article by Nick Kolenda. Additionally, Canva has put together an incredible deep dive into the psychology of color in this article HERE. Both of these articles explore the psychology of color in a much deeper way than we have today.

HERE is a great article by Hubspot on how NOT to use color in your web design. Thanks for reading!

Share this Article

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Read More of Our News & Insights

Zach Leighton

3 Act Story Structure with Lisa Diaz

3 Act Story Structure with Lisa Diaz Last week we spent some time exploring “4 tips to great storytelling.” That article was based on a conversation I had with Lisa Diaz on the podcast. You can listen to the episode

Read More »
Zach Leighton

The 4 Stories All Ministries Must Tell

Fundraising through Storytelling A couple weeks ago we launched the first podcast episode of The Ministry Growth Show on iTunes. The show is our attempt to bring valuable help and information to ministry executives and church leaders by interviewing other

Read More »

Let's tell powerful stories of how God's working through your ministry.

Don’t lose out on donor investment because your stories aren’t being told effectively. Let us help you become the guide and mentor your donors need to be the hero’s for your cause.