How IJM is Protecting Beneficiary Identities

How IJM is Protecting Beneficiary Identities  Last week we shared Part-3 in a 4-Part series exploring the ideas and topics discussed in our podcast interview with Brittany Baker from IJM. This week, we’re wrapping that series up with Part-4 and we’ll be talking about how ministries can protect beneficiary identities. Let’s get into it.  As […]

New Media and Changing Digital Landscapes

New Media and Changing Digital Landscapes We recently shared part-1 in a 4-part series exploring the ideas and topics discussed in a recent podcast with IJM. In that article, we talked about marketing, donor-development, and storytelling with IJM, and you can read that article HERE. Today in part-2, we’re going to discuss new media and […]

Marketing, Donor-Development, and Storytelling with IJM

A couple of weeks ago we had Brittany Baker, Regional Director of Marketing for IJM, on the podcast and she went into pretty granular detail on how marketing, donor-development, and storytelling with IJM is handled. It was an incredibly insightful episode and over the next handful of weeks, I’ll be exploring the topics we discussed […]

Connecting a Donor to the Value of a Changed Life

Connecting a Donor to the Value of a Changed Life We recently shared an ARTICLE discussing user-centered marketing as the first of three topics discussed in a recent episode of The Ministry Growth Show. The second topic in this blog series focuses on the importance of connecting a donor to the value of a changed […]

How User-Centered Marketing is a Missional Opportunity

How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the world, both from a financial standpoint and most importantly in its effectiveness at making disciples. CRU is not only a leader and pioneer in campus ministry but a leader among […]

Fundraising Schedules and Strategies

Fundraising Strategies and Plans We recently had Emily Fitchpatrick on The Ministry Growth Show and the insight she shared in the EPISODE provided some really valuable direction on a couple of topics that every ministry, no matter how successful, are looking to improve upon. Emily started her career in the ministry space working for the […]