Connecting a Donor to the Value of a Changed Life

Connecting a Donor to the Value of a Changed Life We recently shared an ARTICLE discussing user-centered marketing as the first of three topics discussed in a recent episode of The Ministry Growth Show. The second topic in this blog series focuses on the importance of connecting a donor to the value of a changed […]

How User-Centered Marketing is a Missional Opportunity

How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the world, both from a financial standpoint and most importantly in its effectiveness at making disciples. CRU is not only a leader and pioneer in campus ministry but a leader among […]

Ministry Branding – Part 7 – Typography

Ministry Branding – Typography This week in our ministry branding series we are going to address typography. Last week I said that color can be underrated in it’s importance related to your ministries brand. Typography is, if not the most, one of the most underrated pieces to any brand. We find that typography often gets […]

Ministry Branding – Color Palette – Part 6

Ministry Branding – Color Palette In today’s article we are going to talk about the importance of color in your ministry branding. Color is often times an underrated element in any brand development process. At Reliant, we most often see colors chosen based on personal preference, but color can have a much more significant affect […]

Ministry Branding – Part 3 – Messaging

Ministry Brand Development – Messaging For the last couple of weeks we’ve been talking about the ministry brand development process we take our clients through at Reliant Creative. So far we’ve addressed market research, positioning, and strategy. If you’ve noticed, we are now three weeks into this series and we still haven’t discussed any visual […]

Ministry Branding – Part 2 – Brand Development

Ministry Branding – Part 2 Last week I shared, in bulleted form, the ministry branding process we use when we take our clients through a brand development process. You can read about that HERE. This week we’re going to share in more detail each piece of our brand development process. We’ll highlight Market Research, Brand Positioning and Brand […]

Ministry Branding – Part 1 – What’s your differentiator?

Ministry Branding – Part 1 – An Introduction Reliant Creative is a creative agency, but what does that mean? At the most basic level, we are a team of people that create things, but that’s not a compelling story. If that’s how we communicated what we do, we would rarely get found among the sea […]