Zach Leighton

Zach Leighton has been working with Christian ministries and nonprofits for over a decade, helping them tell their stories and testify of God's redemptive work. He's a StoryBrand Certified Guide and has done extensive work tailoring The Hero's Journey framework used by StoryBrand to the ministry sector. When he's not working directly to serve ministry clients, as the Principal Creative at Reliant, he spends much of his time developing strategy and casting vision for the ministry of Reliant.

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Why Work with a Christian Marketing Agency?

Good Christian marketing agencies understand the power of storytelling and can help ministries craft compelling narratives that inspire, engage, and connect with their supporters on a deep emotional level. They’re also grounded in the latest marketing tech, which can help ministries share these stories with a wider audience and engage target audiences.  By partnering with […]

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Branding for Churches: Create a Compelling Brand

In today’s world, building a strong brand is crucial for churches to effectively communicate their message and reach more people for Christ. Strong branding helps churches build their reputation, connect with their target audience, and make a lasting impact.  In this article, we will explore the importance of branding for churches and provide practical insights

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How to Start a Ministry Podcast (The Complete Guide)

A podcast can be a great tool for keeping your audience engaged with your ministry, building new audiences, and building a brand for your ministry in the digital world. Podcasting is a popular tool in this constantly changing digital world. But there are many things to consider when entering the podcasting world. Podcasting can be

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A Story Driven Content Strategy

Church… We need to rethink our content strategies!

Watching the Church function in digital over the course of 2020 was painful. That’s not the case across the board, but for the most part, the Church just didn’t do really well in digital media. I’m not saying that there wasn’t high-quality content produced, or that the creative wasn’t great. There are plenty of churches

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How Hope International Balances Strategy with God’s Direction

How Hope International Balances Strategy with God’s Direction. How do you balance planning and strategy with seeking and following the Lord’s guidance? This is an important question for Christian ministry leaders to keep in mind… especially since the answer to that question is often a moving target. This is a question I often struggle with

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Developing An Innovative Board with MedSend

MedSend has an incredibly simple, but effective model. Remove the barrier to the mission field for healthcare providers by covering their educational debt. MedSend partners with a long list of sending agencies and up until the date of our podcast, MedSend had completely paid off 175 healthcare providers loans. In our podcast conversation with Rick

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How IJM is Protecting Beneficiary Identities

How IJM is Protecting Beneficiary Identities  Last week we shared Part-3 in a 4-Part series exploring the ideas and topics discussed in our podcast interview with Brittany Baker from IJM. This week, we’re wrapping that series up with Part-4 and we’ll be talking about how ministries can protect beneficiary identities. Let’s get into it.  As

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New Media and Changing Digital Landscapes

New Media and Changing Digital Landscapes We recently shared part-1 in a 4-part series exploring the ideas and topics discussed in a recent podcast with IJM. In that article, we talked about marketing, donor-development, and storytelling with IJM, and you can read that article HERE. Today in part-2, we’re going to discuss new media and

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